Cookie Policy

Playground Basics Cookie Policy

Updated July 11th, 2012

The purpose of this policy is to show our commitment and compliance with the EU ePrivacy regulations that have been created to protect the privacy of individuals online, and come to effect from 26th May 2012.

Protecting your privacy is of upmost importance to us, and so with the information given in this policy we wish to ensure that you are fully aware of the cookies we use and what the purpose of each cookie is, allowing you to make a fully informed choice about your acceptance of cookies from our site.

We endeavour to keep this policy up-to-date in accordance with any changes either to our cookies or the details of the EU regulations relating to protecting your privacy online in order to achieve full privacy compliance for all visitors to our website.

 What is a cookie?

A cookie is a small piece of data that is sent from a website to the browser you are using, and sometimes may be stored to your hard-drive. A cookie cannot read data from your hard-disk, or read other cookie files used by other sites, and they do not damage your system in any way.

Almost all websites use cookies in some shape or form to manage and maintain essential functions on a website and remember your personalisation choices such as language or form data, or how many search results you wish to see on a page. Cookies are also used for tracking web user’s browsing habits anonymously.

Click here to find out more about cookies and their uses.

 

Cookie Policy

What is a cookie?

A cookie is a small piece of data that is sent from a website to the browser you are using, and sometimes may be stored to your hard-drive. A cookie cannot read data from your hard-disk, or read other cookie files used by other sites, and they do not damage your system in any way.

Almost all websites use cookies in some shape or form to manage and maintain essential functions on a website and remember your personalisation choices such as language or form data, or how many search results you wish to see on a page. Cookies are also used for tracking web user’s browsing habits anonymously.

Click here to find out more about cookies and their uses.

 

What cookies do we use and why?

Some cookies are necessary to allow you to browse our website, use its features, and access secure areas. The use of these cookies is essential for the website to work. For example, we use user-input cookies for the duration of a session to keep track of a user’s input when filling in forms that span several pages.

We also use functional cookies to remember choices you’ve made or information you’ve provided, such as your username, language, or the region you are in. This allows us to tailor your website experience specifically to your preferences. For example, authentication cookies are functional cookies that are used for the duration of a session (or persistent, if you agree to the “remember me” function) to allow users to authenticate themselves on subsequent visits or to gain access to authorized content across pages. The functional cookies we use include:

  • User-centric security cookies to detect authentication abuses for a limited persistent duration, like repeated failed login attempts. These cookies are set for the specific task of increasing the security of the service.
  • Multimedia content player session cookies (flash cookies) are used for the duration of a session to store technical data needed to play back video or audio content (e.g. image quality, network link speed, and buffering parameters).
  • Load balancing session cookies are used for the duration of the session to identify the same server in the pool in order for the load balancer to redirect user requests appropriately.
  • User interface customization persistent cookies are used to store a user’s preference regarding a service across web pages.

Shopify is dedicated to user experience and we use many tools to help us improve our website and our commerce platform. To this end, we use reporting and analytics cookies to collect information about how you use our website or our merchants’ storefronts, and how often. These cookies only gather information for statistical purposes and only use pseudonymous cookie identifiers that do not directly identify you. The performance cookies we use include:

  • First party analytics cookies - We use these cookies to estimate the number of unique visitors, to improve our websites and our merchants’ websites, and to detect the most searched for words in search engines that lead to a webpage. These cookies are not used to target you with online marketing. We use these cookies to learn how our websites and our merchants’ websites are performing and make relevant improvements to improve your browsing experience.
  • Third party analytics cookies - We also use Google Analytics and other third-party analytics providers listed below to help measure how users interact with our website content. These cookies “remember” what our users have done on previous pages and how they’ve interacted with the website. For more information on Google Analytics, visit Google’s information page. For instructions on how opt out of Google Analytics, see below.

Advertising cookies are used on our website to tailor marketing to you and your interests and provide you with a more personalized service in the future. These cookies remember that you visited our website and we may share this information with third-parties, such as advertisers. Although these cookies can track your device’s visits to our website and other sites, they typically cannot personally identify you. Without these cookies, the advertisements that you see may be less relevant and interesting to you. Read more about how companies use cookies to conduct targeted or retargeted advertising here. We do not set advertising cookies through our merchants’ storefronts ourselves, though merchants may choose to do so independently.

Finally, Social and Content cookies are placed by many social media plugins (for example the Facebook ’like’ button), and other tools meant to provide or improve the content on a website (for example services that allow the playing of video files, or that create comments sections). We integrate these modules into our platform to improve the experience of browsing and interacting with our websites. Please note that some of these third party services place cookies that are also used for things like behavioural advertising, analytics, and/or market research.

 

 

Merchant storefronts

When merchants use our platform to power their online stores, we place the following cookies for visitors of their stores:

Cookies Necessary for the Functioning of the Store:

Name

Function

_ab

Used in connection with access to admin.

_orig_referrer

Used in connection with shopping cart.

_secure_session_id

Used in connection with navigation through a storefront.

Cart

Used in connection with shopping cart.

cart_sig

Used in connection with checkout.

cart_ts

Used in connection with checkout.

checkout_token

Used in connection with checkout.

Secret

Used in connection with checkout.

Secure_customer_sig

Used in connection with customer login.

storefront_digest

Used in connection with customer login.

Reporting and Analytics

Name

Function

_landing_page

Track landing pages.

_orig_referrer

Track landing pages.

_s

Shopify analytics.

_shopify_fs

Shopify analytics.

_shopify_s

Shopify analytics.

_shopify_sa_p

Shopify analytics relating to marketing & referrals.

_shopify_sa_t

Shopify analytics relating to marketing & referrals.

_shopify_uniq

Shopify analytics.

_shopify_visit

Shopify analytics.

_shopify_y

Shopify analytics.

_y

Shopify analytics.

tracked_start_checkout

Shopify analytics relating to checkout.

Shopify’s websites

When visitors load Shopify’s websites, we generally place the following Shopify cookies:

Cookies Necessary for the Functioning of the Sites

Name

Function

_Brochure_session

Used in connection with browsing through site.

Reporting and Analytics

Name

Function

_landing_page

Tracks landing pages.

_orig_referrer

Tracks landing pages.

_s

Shopify analytics.

_shopify_fs

Shopify analytics.

_shopify_s

Shopify analytics.

_shopify_sa_t

Shopify analytics relating to marketing & referrals.

_shopify_uniq

Shopify analytics.

_shopify_y

Shopify analytics.

_y

Shopify analytics.

ab_test_3190590030

Shopify analytics.

cart_sig

Shopify analytics.

ki_r

Shopify analytics.

ki_r

Shopify analytics.

ki_t

Shopify analytics.

ki_t

Shopify analytics.

Additionally, we use pixels and tags from the following third parties, which may in turn place cookies:

Reporting & Analytics:

Third Party

Description

Privacy Policy

Alexa Metrics

We use Alexa Metrics to help measure how users interact with our websites.

https://www.alexa.com/help/privacy

Bugsnag

We use Bugsnag to help us troubleshoot and fix issues with our websites.

https://docs.bugsnag.com/legal/privacy-policy/

Chartbeat

We use Chartbeat to help measure how users interact with our websites.

https://chartbeat.com/privacy/

Crazy Egg

We use Crazy Egg to help measure how users interact with our websites.

https://www.crazyegg.com/privacy

Fullstory

We use Fullstory to help measure how users interact with our websites.

https://www.fullstory.com/legal/privacy/

Google Analytics

We use Google Analytics to help measure how users interact with our websites.

https://policies.google.com/privacy

Hotjar

We use Hotjar to help measure how users interact with our websites.

https://www.hotjar.com/legal/policies/privacy

KissInsights

We use KissInsights to help measure how users interact with our websites.

https://signin.kissmetrics.com/privacy/

LinkedIn Analytics

We use LinkedIn Analytics to help measure how users interact with our websites.

https://www.linkedin.com/legal/privacy-policy

New Relic

We use New Relic to help measure how users interact with our websites.

https://newrelic.com/termsandconditions/privacy

Optimizely

We use Optimizely to help us test improvements or changes to our websites.

https://www.optimizely.com/privacy/

Advertising:

Third Party

Description

Privacy Policy

Bing Ads

We use Bing Ads to deliver targeted advertisements to individuals who visit our websites.

https://privacy.microsoft.com/en-ca/privacystatement

Drift

We use Drift to help us with conversational marketing to customers while they visit our websites.

https://www.drift.com/privacy-policy/

Facebook Custom Audiences

We use Facebook Custom Audiences to deliver targeted advertisements to individuals who visit our websites.

https://www.facebook.com/policy.php

Google Doubleclick

We use Bing Ads to deliver targeted advertisements to individuals who visit our websites.

https://policies.google.com/privacy

Hubspot

We use Hubspot to manage our relationships with our customers.

https://legal.hubspot.com/privacy-policy

Intercom

We use Intercom to manage our relationships with our customers.

https://www.intercom.com/terms-and-policies#privacy

Marketo

We use Marketo to manage our relationships with our customers.

https://documents.marketo.com/legal/privacy/

Snapchat

We use Snapchat to deliver targeted advertisements to individuals who visit our websites.

https://www.snap.com/en-US/privacy/privacy-policy/

SourceKnowledge

We use SourceKnowledge to deliver targeted advertisements to individuals who visit our websites.

http://www.sourceknowledge.com/privacy

Social Media & Content:

Third Party

Description

Privacy Policy

Disqus

We use Disqus to provide commenting capabilities on posts on our websites.

https://help.disqus.com/terms-and-policies/disqus-privacy-policy

Facebook Connect

We use Facebook Connect to allow visitors to our website to interact with and share content via Facebook’s social media platform.

https://www.facebook.com/policy.php

Gravatar

We use Gravatar to allow visitors to our websites to create avatars.

https://en.gravatar.com/site/privacy

Pinterest

We use Pinterest to allow visitors to our website to interact with and share content via Pinterest’s social media platform.

https://policy.pinterest.com/en/privacy-policy

Twitter

We use Twitter to allow visitors to our website to interact with and share content via Twitter’s social media platform.

https://twitter.com/en/privacy

Wistia

We use Wistia to display video content.

https://wistia.com/privacy

How long will cookies remain on my computer or mobile device?

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device. See the section below on how to control cookies for more information on removing them before they expire.

How to control cookies?

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.

Many of the third party advertising and other tracking services listed above offer you the opportunity to opt out of their tracking systems. You can read more about the information they collect and how to opt out through the privacy policy links listed above.

Cookies that are necessary to the functioning of our website

Cookies on our site that are used to remember items you have added to your shopping basket, or on contact or catalogue request forms are vital to the functioning of our website. Other necessary cookies include the sign-in function and full checkout process.

Because the cookies used in these areas are essential to our website’s processes, you are deemed to have automatically agreed to the setting of specific cookies when you accept the use of the sign-in functionality.

 What is Google Analytics, and why do we use it?

Google Analytics is a free website tracking software provided by Google that allows businesses such as ours to collect anonymous information about your journey on our site. This information helps us to spot any problems on our website as well as to continuously improve your experience on our site.

Google Analytics uses Secure Socket Layer (SSL) technologies to protect the collection of data from being accessed or used by any 3rd parties. In addition, as per Google Analytics Privacy Policy none of the data collected can be used to identify individual users.

 

 

Changing your web browser’s cookie settings

You can also change your cookie settings on your web browser, depending on the browser and version you are using. Please note that limiting the acceptance of cookies may limit the operations or functions of a website. 

Please see more details on your browser’s help pages as the settings vary through each browser.

 If you have any questions…

If you have any further questions or concerns, or would like further clarification on how we use cookies on our site please don’t hesitate to contact us on admin@playgroundbasics.co.uk.

You can also read our full Online Security & Privacy Policy.